![]() Wizard puts the consumer experience first, which creates higher value for the brand. It’s all about enabling the consumer to purchase via text and bypass the web entirely. Text marketing has historically been about spamming the consumer with one-way promotional texts and links back to a brand’s website to purchase. Wizard helps brands capture conversion rates of 30 percent, which is ten times higher than web-based e-commerce, and repeat purchase rates over 50 percent, all via text. Wizard’s technology enables brands to transact with their consumers via text, using both automation and humans to drive two-way conversations around products, recommendations, payments, and orders. Brands of all sizes are focused on how to get people to buy on mobile, where conversion rates are half of that on desktop. Wizard is excited to revolutionize mobile shopping by enabling consumers to shop via text and bypass the web entirely.įB: What are some of the latest tech trends in commerce? How is Wizard disrupting the SMS marketing space? Texting has become the easiest way for us to communicate and engage (do you call your friends to make plans or text them?), and texting is about to become the easiest way to shop and transact. ![]() Today, consumers are now messaging more than they’re on websites, spending three hours per day messaging and sending more than 100 texts per day. Twenty years ago, consumers started spending time online surfing websites, so brands followed and opened “stores online” (a novel concept back then!). That’s exactly what inspired me to start Wizard.įor me, that pain point was when I was living in New York City, working crazy hours in finance, and realizing that I was already using text messages to communicate with my Uber driver, Postmates person, and Instacart grocery shopper - yet there was no way to use text to buy all the things for myself, my home, and my life.Ĭommerce has, and always will, follow consumer behavior. Melissa Bridgeford: The best way to start a company is to solve a pain point for yourself and you’re probably solving it for other people. We caught up with her to learn more about the platform, why conversational commerce is the future of retail, and more.įorceBrands: Tell us first about your background and what inspired you to create Wizard. And it also helps brands create better products through real-time customer feedback and live insights.” “This helps to drive brands’ sales by enabling more targeted marketing, behavioral triggers, and smarter recommendations. ![]() Wizard provides brands with rich data about their customers’ orders, preferences, behaviors, and insights,” the platform’s CEO and co-founder Bridgeford said. “The value of text commerce is not just in sales but in data and knowledge. While this might sound simple enough, businesses that connect with consumers via text messages are often missing one critical piece to the SMS messaging puzzle: engagement.Įnter Wizard, a powerful conversational commerce solution - co-founded by Marc Lore and Melissa Bridgeford - that’s revolutionizing mobile shopping. Today’s consumer brands that aspire to get in front of their customers must be mobile-first.
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